THE COLLECTION (parte quatro)
NO MORE TRADE MARK ARTISTS
17 Jul. - 26 Set. 09

The Unknown Artist reinvents itself as a character, as a strategy of selling a product / brand, face that we see on posters, out-doors on motorways, on t-shirts and balloons of children playing on a square...

This unknown face, that look is sealed in a white rectangle, is the very face of the work that contemporaniety hides behind the name of the artist.

Today we know the name and even some faces, but the work - which is the reason for the art and the artist - remains closed, inaccessible.

No more artists as trademarks.